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A Wall Street Journal Production About Liazon
Selected as one of the most interesting companies in the US, Liazon was profiled in a Wall Street Journal Business Center Film.
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Published 10/17/2011

Johns Creek Chamber Says New Health Insurance 'Exchange' is Bright Choice for Members
The Johns Creek Chamber of Commerce is pleased to introduce Bright Choices, a program that is changing the way its member businesses shop for employee health benefits.
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Published 6/30/2011

Liazon Secures $12.6 Million in Financing
Liazon Corporation announced that it has secured a $12.6 million round of funding from Bain Capital Ventures, Ingleside Investors, Rand Capital, SBIC, and other investors.
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Published 4/5/2011

WebHealth Award
Liazon’s Bright Choices Benefits Exchange™, the online benefits store, has been honored with a Merit Award from the Health Information Resource Center (HIRC) as part of their Web Health Awards competition.
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Published 11/16/2010

It's Insurance
Strip away all the emotions tied up in employee benefits, all the partisan griping and name calling about healthcare reform, wipe away the employees’ sense of entitlement, get rid of the talk about Obamacare and what it all boils to down to is . . . insurance
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Published 11/15/2010

Five Questions To Ask Before You Renew Your Benefits
This is the time of year when insurance renewals come due, and on the heels of that, we slide right into open enrollment for benefits. It is axiomatic that there are two letters employers dread to receive: anything from the IRS and their renewal letter from their insurance company.
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Published 10/11/2010

Retail Employee Benefits
Wouldn’t it be nice if you could say that employee benefits are working just fine, that the costs are in line and under control, that each of your employees has the benefits he or she actually wants and needs
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Published 8/10/2010

People, Not Companies, Buy Benefits
When was the last time you heard of an employer buying homeowner’s insurance for employees, or sweating over each employee’s annual car insurance renewal, or picking up the tab for their personal liability insurance. The idea is ludicrous.
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Published 6/1/2010

Health Insurance Reform: The Strategic Picture
The new healthcare reform laws contain many provisions, mandates and promises of new regulation. It is easy to get caught up in the details. But this may be a good time for you to step back and take a different, more strategic view of the implications of these reforms.
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Published 5/21/2010

Liazon’s Webinar on Health Insurance Reform: Your Obligations - Your Opportunities (YOYO)
On April 15, Liazon hosted an interactive Webinar to learn more about what we call the Healthcare Reform YOYO (Your Obligations, Your Opportunities) featuring noted ERISA attorney Allen T. Steinberg.
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Published 4/15/2010

Whitepapers
Liazon's new consumer-centric benefits model is based on a number of concepts and economic principles. To capture these ideas, we periodically producte whitepapers and articles that help to explan the ideas behind our products and services.
Consumer-centric Employee Benefits: Economics 101  Read »
Consumer-centric employee benefits represents a fundamental shift in the focus toward a model in which benefits consumers take a more active role in choosing and using their benefits.
Healthcare Sustainability  Read »
What this tells us is that employers, already hacking and choking on rising benefits costs, tend to overspend on medical insurance and over-insure most of their employees.
Making The Health Insurance Exchange Work  Read »
A great deal of the health insurance policy discussion today, and the reform proposed based on that policy, centers around the idea of consumer choice – the idea that Americans will buy their coverage on a Health Insurance Exchange.

Articles & Links
Liazon named as a start-up that can help small employers optimize health care spend
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Liazon Named Fastest Growing Business in Western New York
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Equity Firms Provide $12.6 Million to Liazon for Dramatic Expansion
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Southern Saratoga County Chamber Says New Health Insurance 'Exchange' is Bright Choice
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Liazon Featured on Portfolio.com - Finding Ways to Help Consumers Manage the Convoluted Care System
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About Liazon
Founded in 2007, Liazon Corporation is on the leading edge of a transformative revolution in employee benefits. As the first Consumer-Centric Benefits provider, Liazon has demonstrated success in taming benefit costs, empowering consumers, and stimulating a major paradigm shift that gives employers a realistic path out of the benefits business. Liazon focuses on the small employer market. In December 2008, Liazon's Bright Choices portal was name Best Website Stimulating Consumer Engagement by Consumer Health World from a field of over 70 competitors.
737 Main Street, Suite 200 Buffalo, New York 14203 | Phone: 716.803.6190 | Email: changethegame@liazon.com | Web: www.liazon.com