How it Works

Choosing and using benefits with the Bright Choices Exchange

Bright Choices® helps employees easily select a benefits portfolio that meets their coverage needs. With robust, simple to use decision-support tools and educational materials, Bright Choices is there for employees, all year round.

Complete Profile
1

Complete Profile


Employees fill out a simple questionnaire about their health, wealth, and personality.

Shop for Benefits
2

Shop for Benefits


Next they receive a personalized recommendation based on their answers. Employees are then free to choose the recommended portfolio or continue to shop for benefits in the exchange.

Manage Benefits
3

Manage Benefits


Once enrolled, employees can access information about their benefits, track expenses with Simplee®ONE and make enrollment changes due to life events.

Hop into your employees’ shoes and tour their experience!

Bright Choices guides employees to select the right coverage for themselves and their family – and makes it simple and enjoyable.

The employee is in control of choosing benefits

Employees can choose the plans recommended by Bright Choices, or pick anything else in the store. Bright Choices also helps them understand and evaluate all plan options with:

Side-by-side plan comparison tools

Side-by-side plan comparison tools

Videos and articles about insurance topics

Videos and articles about insurance topics

Key plan information

Key plan information

Explanation about why certain plans are recommended

Explanation about why certain plans are recommended

Transparent prices

Transparent prices

The employer is supported every step of the way

Liazon partners with employers, to help them with everything from implementation to reporting to administration.

Liazon supports employers with:

Defined contribution funding advice and tools

Defined contribution funding advice and tools

Hands-on implementation support

Hands-on implementation support

Self-service employer administrative portal

Self-service employer administrative portal

Year-round account management from a dedicated client service manager

Year-round account management from a dedicated client service manager

A personal benefits encyclopedia for your employees

HMO, LTD, PPO, EOI…who has time for all those acronyms?!

In Bright Choices, employees can instantly receive questions to their answers through Tell Me More, an educational hub that contains an extensive collection of informational videos, articles, FAQs, and even a glossary. Tell Me More helps employees understand, choose, and use their benefits wisely, and guides employees in making educated financial decisions. And, it’s available 24/7 – so whether an employee is scratching their head about provider networks at 3PM or 3AM, we’re always there to provide relief.

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